Users Can Take the ‘Census Pledge’ and receive 25 free songs from artists like Pitbull, Mos Def, Morrissey & Rodrigo y Gabriela by going to www.votolatino.org/becounted/pledge

Washington, DC — March, 2010

La Unidad Latina, Lambda Upsilon Lambda Fraternity, Inc. partners with leading Latino youth civic engagement organization, Voto Latino, to launch the "Be Counted, Represent!” campaign.

"Be Counted, Represent!” is comprised of multi-platform web, mobile, direct and traditional media initiatives that will elevate the census in the minds of millennials, who are historically undercounted in the Census.

In the United States, census data affects everything from the allocation of federal budgets for education, health care and transportation to the drawing of Congressional districts. This year’s 2010 census is of critical importance to all Americans because it allocates $400 billion in federal funds and determines congressional representation.

"Our work with the census is to both educate Latinos about the importance of taking it and re-imaging it as a means of personal empowerment and taking ownership of one’s future and one’s family’s,” said Maria Teresa Kumar, co-founder and executive director of Voto Latino, an official US Census partner.

In speaking to their target effectively and leveraging drive-to-web and SMS campaigns from their 2008 presidential election work as well as the best practices utilized by President Obama’s campaign, Voto Latino’s "Be Counted, Represent!” campaign is comprised of the following initiatives:

• "Be Counted, Represent!” Local - On-the-ground Events
• Collateral and Direct Mail Pieces
• "Be Counted, Represent!” On the Web & Mobile
• "Be Counted” Viral Video PSAs
• Free Digital Downloads
• Text2Represent SMS campaign
  

Voto Latino and La Unidad Latina, Lambda Upsilon Lambda Fraternity, Inc. wants you to help us make a difference! How? Please follow the steps below:

1. Go to www.votolatino.org/becounted/pledge
2. Fill out your information including the reason why you are pledging and don't forget to select "La Unidad Latina” in the partner drop-down menu.
3. Click on submit and download 25 of your favorite songs!
4. Welcome to the movement to help our communities and our people gain political representation! Now it is your responsibility to spread the word and remember... Be the change you want to see!!

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Since its inception in 1982, La Unidad Latina has remained on the vanguard of political and community empowerment by developing influential leaders that strive to exert knowledge and power into its peers in order to attain mutual success. We commit ourselves to academic excellence, leadership development and cultural enlightenment, enhanced by a diverse cognizant membership. La Hermandad strives to preserve and promote an inclusive intellectual environment for its members, in addition to the general community.

 Voto Latino is a non-profit, non-partisan organization founded in 2004 by actress Rosario Dawson under the leadership of Executive Director Maria-Teresa Kumar. Voto Latino seeks to maximize American Latino youth civic involvement by generating voter turnout and increasing political involvement among this group. Voto Latino’s work ranges from grassroots voter registration drives to multimedia pop culture awareness campaigns that serve one goal: to enfranchise young Latinos in American society.