LUL Rocked the Vote at this year's Puerto Rican Day Parade

In an effort to increase Latino voter turnout for the 2008 elections, on June 8th Hermanos from all over the country marched together with pen and paper in hand. Working together with Rock the Vote, whose mission it is to engage and build the political power of young people in order to achieve progressive change in our country, Hermanos registered young voters along the route of the Puerto Rican Day Parade. This ongoing partnership between LUL and Rock the Vote is beneficial for both organizations and has already resulted in hundreds of young voters bring registered. However, the campaign is far from over. In an effort to utilize text messaging to politically engage members of the Latino community, Hermanos used posters and chants to encourage onlookers to join Rock the Vote and La Unidad Latina by texting "VOTA" or "VOTE" to RTVOTE (788683). All Hermanos and chapters are encouraged to continue passing this message along and encouraged to hold voter registration drives on their campuses and in their local communities in order to increase the impact of this partnership from now until September, thereby strengthening La Fraternidad's push to empower Latino voters and affect positive change in our communities.